We created our audience of digital marketers, specifically manager-level and specialist employees-people who are really in the trenches of trying to convert more traffic. We tested the LinkedIn InMail feature when promoting our webinar with Tim Ash, “7 Form Conversion Killers (And How to Avoid Them).” With this webinar, we wanted to target people who were trying to optimize their landing pages and forms for better conversions. Describe the first test you ran using LinkedIn Sponsored InMail. Besides Sponsored InMail, LinkedIn has always given marketers the ability to sponsor updates (expanding the reach of posts to your company profile) and to create sidebar ads that can target your audience profile. ![]() It has resources that you can’t get on other platforms, such as job title, areas of expertise, past employers, etc. LinkedIn has always had really great targeting options because it has so much data on a person’s professional life specifically. ![]() Here are her thoughts on the new product and how digital marketers can get the most out of its lead capture functionality: Prior to LinkedIn introducing its Sponsored InMail feature, what was your opinion of/familiarity with LinkedIn’s ad platform? What advertising offerings existed before the feature? ![]() ![]() We sat down with our very own Lindsay Johnson, Demand Generation Team Lead, to talk about her recent experience testing the platform. In March 2015, LinkedIn announced that it was relaunching its Sponsored InMail product, which allows you to send targeted emails to its audience of over 300 million professionals.
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